Hi, I'm Mobarak Said,
a europe-based business technologist who help organisations to think modernisation and not just digitalisation.

I love innovation and making technology more human. I'm very passionated about motivating, inspiring and growing organisations & teams to re-think, improve and optimise.
You can reach me on +45 28 950 950 and via Email .

I re-think, optimise and improve - through innovation, modernisation & digitalisation.

modernisation

Modernisation vs Digitalisation

I focus on modernisation, helping organisations go beyond simple digitalisation. My approach involves not just upgrading technology, but transforming the way companies think and operate, aligning their strategies with future trends and business models.

By fostering a mindset of continuous innovation, I help businesses streamline operations, enhance agility, and stay competitive in an evolving market.

Through tailored solutions, I can add value by optimising processes, improving customer experiences, and enabling data-driven decision-making—ultimately positioning your business for sustainable growth in a digital-first world.

strategy

IT Strategy

I add value through my strategic thinking approach by focusing on the bigger picture—aligning technology initiatives with long-term business goals. My approach goes beyond solving immediate challenges; I help organisations anticipate future trends, identify growth opportunities, and optimise processes for scalability.

By leveraging data-driven insights and understanding industry dynamics, I guide businesses in making informed, forward-thinking decisions that drive sustainable success.

This holistic perspective ensures that every solution not only addresses current needs but also positions the business to thrive in an ever-evolving landscape

change

Change Management

I help organisations succeed with change management during transformations by fostering a culture of adaptability and ensuring clear communication at every stage. My approach focuses on aligning leadership, employees, and processes with the transformation goals, reducing resistance, and encouraging engagement.

I provide tailored strategies for managing the human side of change, ensuring that teams are equipped with the right tools, training, and support to embrace new ways of working.

By addressing both the technical and emotional aspects of change, I ensure smoother transitions and sustainable success in their transformation journey.

I solve, lead, and transform – through expertise, strategy & actions.

Management 	Consultant

Management Consultant

I offer flexible hourly consulting services to support your organisation’s transformation needs, available both on-site and in a hybrid model.

Whether you need implementation support, expert assistance in modernisation, or specialised help in managing change, my services are tailored to meet your specific operational goals. With options for on-site presence or a blend of remote and in-person collaboration, I bring the flexibility and focus required to deliver practical solutions, enhancing both efficiency and convenience for your organisation.

Interim Management

Interim Management

I offer interim management services to provide leadership and expertise during critical transitions, available both on-site and in a hybrid model.

Whether you need temporary leadership to navigate transformation, drive key projects, or fill a strategic gap, I bring hands-on experience in managing change and delivering results. My flexible approach allows for in-person collaboration or a blend of remote and on-site support, ensuring seamless integration with your team and maintaining business continuity while achieving your organisational goals.

Problem-Solving

Problem-Solving

I offer executive advisory and troubleshooting services to help organisations tackle complex, high-stakes problems.

Whether it's resolving operational bottlenecks, overcoming strategic roadblocks, or managing crisis situations, I bring a fresh perspective and tailored solutions. My approach combines deep analysis, problem identification, and actionable recommendations, helping you navigate challenges and seize opportunities with confidence. This service is available both on-site and through a hybrid model, providing flexibility and expertise.

I've previously been at…

Illum

Head of IT & Digitalisation

Following an internal assessment, I proposed a comprehensive IT reset to address the need for modernisation. This involved establishing a robust IT strategy, evaluating current external partners for future suitability, and transitioning to a new architecture and design.

In addition to implementing the new infrastructure, technology stack, and business solutions, I lead the design of our governance and process modernisation initiatives while inspiring a culture of innovation & process thinking throughout the organisation.

handm

Solution Designer & IT Project Manager

Revolutionising Employee Management with People Connect. I envisioned and designed People Connect to revolutionise H&M's employee management, ensuring GDPR compliance with efficiency, cost-effectiveness, and a touch of fun. By rethinking and digitising the entire Employee Life Cycle, from conception through design and implementation, I transformed a complex challenge into a beautiful, seamless business solution.

This innovative project showcases how thoughtful design can merge regulatory requirements with engaging user experiences.

Read more about people connect

Salesforce

Domain Specialist & Technical Project Manager

Held technical responsibility for the successful implementation of core initiatives within H&M’s largest IT modernisation program, overseeing both global and local execution. Key projects included:

- Shift Store: Led the design and deployment of new infrastructure, point-of-sale (POS) system, VOIP, and store logistics solutions. This included introducing detailed garment tracking, enabling cross-channel returns, and establishing real-time data flow for enhanced operational efficiency.

- FLOW: Spearheaded the implementation of a new Warehouse Management System (WMS), replacing manual processes such as pick-lists with automated solutions like voice-directed picking and pick-by-light technology, facilitating a fully paperless workflow.

Interested? Contact me on ms@digifolks.dk or book a call

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